Traditional, non-traditional, Packaging and everything in between - these are a few of my favorite things...
Work it...
Introduction of Farm Meets Delicious...That's Farmalicious, inaugural billboards for Darigold's Farmalicious Campaign that hit core markets of Seattle and Portland Metro Areas in 2012.
Digital portion of the inaugural Farm Meets Delicious...That's Farmalicious Campaign launched online in core markets of Seattle and Portland Metro areas.
We wrapped the South Lake Union Trolly and got a lot of social buzz. One twitter user said, "Thanks Darigold for making South Lake Union look so beautiful!"
Introduction of Farm Meets Delicious...That's Farmalicious, inaugural billboards for Darigold's Farmalicious Campaign that hit core markets of Seattle and Portland Metro Areas in 2012.
In the second year of the Farmalicious Campaign, we took a more iconic approach to the brand introducing our dinner fork and pitchfork illustrating the Farm Meets Delicious...That's Farmalicious with engaging tag lines. We had a lot of positive feedback come our way with people wanting prints of the work. These were posted in core markets of Seattle and Portland Metro Areas.
In the second year of the Farmalicious Campaign, we took a more iconic approach to the brand introducing our dinner fork and pitchfork illustrating the Farm Meets Delicious...That's Farmalicious with engaging tag lines. We had a lot of positive feedback come our way with people wanting prints of the work. These were posted in core markets of Seattle and Portland Metro Areas.
This page was created for our Featured Chefs. I put together a program where local chefs with notoriety endorse Darigold products and are spokespeople for the brand.
In the second year of the Farmalicious Campaign, we took a more iconic approach to the brand introducing our dinner fork and pitchfork illustrating the Farm Meets Delicious...That's Farmalicious with engaging tag lines. We had a lot of positive feedback come our way with people wanting prints of the work. These were posted in core markets of Seattle and Portland Metro Areas.
Romantic Stories and Scandalous Recipes to heat things up in the kitchen...A cookbook and short story book with amazing recipes, food porn, and funny stories that I ideated, authored, and creatively directed.
A classic tale of the girl next door meeting a man with a grill...next door...
Darigold releases a monthly email newsletter to it's over 10,000 subscribers that features a seasonal recipe. I am the creative director and writer for each of these.
Romantic Stories and Scandalous Recipes to heat things up in the kitchen...A cookbook and short story book with amazing recipes, food porn, and funny stories that I ideated, authored, and creatively directed.
The entire lineup of Darigold's new Packaing, launching in May 2014.
The entire lineup of Darigold's new Packaing, launching in May 2014.
Valentines Day special release for Target stores national. I was the project manager, creative director, and lead sales for this project.
Pink berries and cream soda that was launched for October where proceeds from the sale of this package went to breast cancer research. This was an exclusive for Target nationally. I was the project manager, creative director, and sales for this project.
This sweepstakes was a text to win contest where fans could text their code to us and winners were notified instantly. I was the project manager and creative director on this project.
Valentines Day special release for Target stores national. I was the project manager, creative director, and lead sales for this project.
Year One
Daring to make dairy not dull, we were able to pitch a complete re-launch of the Darigold brand and make some strides in becoming a fun and relevant brand. We partnered with Wexley School for Girls for an epic partnership and one that has turned out some of the most amazing work of my career. We launched, "Farm meets Delicious...That's Farmalicious" in our core Portland and Seattle markets to a VERY receptive audience growing interaction and sales our first year out. The goal of the campaign was to create excitement and engagement...and we did just that.
Year Two
In Farmalicious year two, we added some striking work to reinforce the farmalicious message. Interaction continued to grow as we progressed in giving Darigold a personality. During this time period we also redsigned darigold.com and tackled the brand packaging for all product lines. In order to be fully integrated, we had to bring what we were saying as a brand to the one place where everyone would see it...the shelf.
Publications
FRESH Magazine is an annual magazine published by Darigold. Now in its 7th Volume FRESH explores the farm to table movement, where Darigold products start all the way to where Darigold becomes its best, on tables everywhere.
The Farmalicious Style Reference is a brand book that we compiled for the variety of ways that Farmalicious expresses itself. Again partnering with Wexley, I helped art direct and guide the concept of what the rules of engagement for farmalicious would become...that is, until any of the rules don't work for us...!
Email Newsletters - I art direct and write the Farmalicious Newsletter to our over 10K subscribers each month.
Package Redesign
So we started spreading the Farmalicious word around town...now it was time to talk about Darigold inside the store the same way we were talking outside of it. The Farmalicious redesign is set to take the Darigold Brand to a whole new level. I was responsible for the internal selling, RFP, selection and creative direction of this project and we landed in a great spot. Partnering with SuperBig Creative in Seattle, we had some of the most talented designers in the country working on this project.
myTenure
At Jones Soda, it wasn't really about just soda. It was about inspiring a movement of self-expression. Jones is one of the most amazing youth culture brand icons in the world. During my time at Jones, I learned what marketing was truly about (connecting emotionally with people) and became who I am as a marketing guy under the mentorship of Peter van Stolk himself (founder, creator and long time CEO of Jones Soda).